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Top DJs say Ibiza is too expensive for young people

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Ibiza has become too expensive, according to some of the world’s top DJs.

It has never been considered a cheap place to go on holiday but a few have told Newsbeat that the prices have spoiled the “magic” of the island.

Paul Oakenfold has been going to Ibiza since he was a teenager and said: “I feel like they are ripping us off.”

He thinks the clubs are charging too much, that “it just gets more and more expensive” and doesn’t need to be.

Afrojack, who is one of the top 10 highest paid DJs in the world, says it has become too VIP.

“I’m playing in Ibiza this year, only because they pay well,” he said.

“The whole magic you used to have on Ibiza is not possible any more because a ticket is 75 euros (£60).

“I go to Mykonos, play exactly the same thing and you buy a 10 euro (£7.90) ticket. They are too focused on the VIP.”

David Guetta
A ticket for David Guetta at Pacha is 79 euros (£62)

As one third of Swedish House Mafia, Steve Angello brought Electronic Dance Music (EDM) to the mainstream and has been to Ibiza for the last 14 years.

“It was more of a tastemaker, a musical discovery, than it is now,” he explained.

“Now it is about selling tickets and big names, it has become what it is everywhere else. The mystique of Ibiza isn’t there any more.”

The average package holiday, for one week, will cost £500, but it’s what you spend when you are there that can sting.

Entry to the top five clubs can cost you up to 70 euros (£55) and drinks can start at 15 euros (£11.90).

What’s it like backstage at Ibiza?

Martin Mitchell has been to Ibiza three times and agrees with the DJs.

“It has got more expensive, drink is more expensive, clubs are more expensive, tickets are more expensive,” he told Newsbeat.

He says it won’t put him off coming back again though.

“I save up,” he said. “I go to Ibiza for a week and I just live it up, I don’t care how much it costs because it is paradise.”

Steve Hulme, who is Pacha’s music director, added: ” It is as expensive as any other holiday destination that has to make it’s money in a small window when the tourists are here.

“There is no real desire from the clubs just to up the charges as much as we can, there’s a cost versus income and a basic profit that needs to be made.

“So the ticket prices are not ‘Let’s charge X amount for X amounts’. Everything is calculated on a needs must, we have major costs of running the businesses we have here.”

So why has it become even more expensive than it used to be?

Afrojack says Ibiza is all about VIPs now

According to Steve Angello, it’s a shift in the way the clubs operate.

“Everybody is trying to do the same thing because at the end of the day, everybody is trying to sell tickets,” he said.

“Five years ago, you would play Space if you wanted to play techno, you would pick Pacha if you wanted to play house.

“You would go to another venue if you wanted to play something else.

“So what happens is now a DJ gets an offer from five clubs, whereas 10 years ago you would only get offers from one club.”

That is because DJs have become the main attraction over the past five years. They are now the rock stars.

Paul Oakenfold admits that has led to their prices going up and we have to pay for it.

“If you go and see Manchester United and it is full of stars, and every season you want your club to buy the best players, then you’ve got to pay the ticket to go and see them,” he said.

Musical director at Pacha, Steve Hulme, agrees and says the DJs now have the power.

He said: “In years gone by, when I first started coming to Ibiza, I’d come to Pacha and not care who was playing.

“Ibiza was like this for years and years and years.

“Then as DJs became pop stars, the whole game changed. The masses wanted to come and they wanted to see a pop star.

“You can’t just open the door now with a resident [DJ]. We’d love to but we can’t.”

How did the DJ become the rock star?

Take a quick look at the Forbes Electronic Cash Kings list and you might be amazed at what you see.

In at number one is Calvin Harris, who they estimate earned £27 million in 2013.

That is more than either Cristiano Ronaldo and Jay Z put in their bank accounts last year.

How much DJs get paid

So why has EDM taken off now?

Paul Oakenfold believes it is because the United States has finally got behind the genre of music.

“The big change came when Lady Gaga and the Black Eyed Peas started playing electronic dance music,” he said.

“National radio in America suddenly embraced it.”

There are others like Dutch duo Bassjackers, who say as punk rock was in the 70s and hip-hop in the 90s, EDM is this generation’s music.

“EDM is entering the punk phase,” explains Marlon Flohr, one half of Bassjackers.

“The kids just want to jump and rage and it’s like big festivals. There’s stage diving, crazy stuff going on, it’s not grooving any more, it’s like straight up raging.”

pie chart

But with the amount of wealth involved and the cyclical nature of music, could the bubble be about to burst for the top flight of EDM?

“Not really in terms of money but in terms of style and sound,” said the founder of EDM, Giorgio Moroder.

“My tendency is going back to a little more real drums, bass.

“Especially having the structure of the songs like the old way; intro, verse, chorus. Right now, unfortunately, some of the successful EDM songs are eight bar, eight bar.

“Avicii’s Wake Me Up, it’s danceable but it’s not really EDM,” argues Moroder.

Wake Me Up is still the most streamed song on Spotify with 262.7 million streams and counting.

Avicii
Avicii’s track Wake Me Up is the most streamed track on Spotify with more than 250,000 streams

There are those who argue that DJs aren’t real musicians.

“I’m sure some people would argue it’s just pressing a couple of buttons and it’s just putting sounds together,” said Jake Bugg.

“I’m sure there’s some element of skill, just not musical.”

Of the current crop of top EDM artists, even Steve Angello, formerly of Swedish House Mafia, says EDM cannot remain the same.

“It’s our musical revolution going on and I think you’ve just got to be ahead of the game,” he explained.

“Try to change, otherwise you’ll get really stuck in the old ways of doing stuff and it is something that will destroy the scene.”

Source : By Sinead GarvanNewsbeat music reporter in Ibiza

Mixmag IBIZA HIGHLIGHTS OF 2013

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We gloved Guy Gerber…
Homage to Michael Jackson? Or Spinal Tap? Either way, Gerber’s (pictured above) new residency at Pacha, ‘Wisdom Of The Glove’, spearheaded the club’s brave new policy (which saw them jettison most of their well-established nights in favour of fresh new residencies). With a trippy new interior and guests including Four Tet, Magda, DJ Koze, Soul Clap and Nico Jaar, Gerber was the driving force behind the club’s reinvention.

Pharrell Williams pops Ushuaïa
The ‘Get Lucky’ star brought Playa d’en Bossa to a standstill, as screaming fans created a sexy, pop concert-style atmosphere around the pool.

Avicii was huge
Sunday afternoons were all about the ‘Avicii Show’. For many fledgling clubbers this thrilling and spectacular event was their first ever ‘rave’.

Guetta Maintains at Pacha
In the absence of Tiësto, Eric Prydz and Deadmau5, David Guetta was unchallenged as Ibiza’s biggest international shirt-seller.

Departures via Parachute
The grandest show of the summer was on Wednesday evenings at Ushuaïa, where Axwell & Ingrosso hit the Departure lounge – with skydivers!

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Paris Hilton was really not a big deal
Paris Hilton’s month-long Wednesday night residency at Amnesia was certainly the most controversial affair of the season. Dance heads across the planet prophesised the end of dance music as we know it, but in truth, Amnesia’s foam party has never exactly been the home of cutting-edge music, and the story was always bigger internationally than it was on the island.

Richie Hawtin made an Entrance
Richie Hawtin’s Enter residency at Space stepped up a gear this year, not only inspiring the redecoration of parts of the club but welcoming guests from across the spectrum, cementing fantastic years for other artists including Disclosure, Hot Since 82, Maya Jane Coles and Eats Everything.

Rave in a cave
This free beach party, organised by Ryan O’ Gorman with Vitalik and showcasing Just Be, took place in a cave on the west coast of the island.

Crazy for Circoloco
DC10 stayed at the top of it’s game with Circoloco, hosting Seth Troxler, Kerri Chandler, Jamie Jones and Maceo Plex, and dozens more.

Not forgetting Amnesia…
Time and time again at Music On on Friday nights, Marco Carola managed to transfix the crowd with an impeccable tune selection that combined with his calm and collected approach to somehow build momentum to an incredible plateau by sunrise. Meanwhile, Cream (on Thursdays), with Mixmag hosting the Terrace, was as unmissable as ever.

Ibiza 2013: The winners and losers

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With the Ibiza 2013 summer dance season now over, it’s time to reflect on what soared and what sucked on the world’s craziest party isle.

Winners

Ibiza Underground Hero 2013: Marco Carola

Solomun, Richie Hawtin, and Sven Vath had successful Balearic summers, but 2013 will be remembered as the year that Italian techno pioneer Marco Carola ruled the underground.

From July until late September, Carola’s Music-On events at Amnesia were rammed with international techno connoisseurs, with Carl Cox making a one-off appearance in late August.

But what was Carola’s secret? Well, he spent the summer dropping throbbing techno grooves rather than obsolete, industrial cuts.

If you want to catch Carola performing this winter, head to Marquee in New York, or head back to Ibiza in late December for a special Music-On New Years Eve party at Amnesia.

Ibiza EDM Hero 2013: Avicii

Some of the biggest crowds of the 2013 Ibiza season were found at Ushuaïa, with EDM pinup-boy Avicii wielding a USB-stick full of epic electro-styled tunes every Sunday afternoon.

While the young Swede’s mainstream, Americanised sound may not interest too many dance music purists, Avicii’s colossal production set-ups certainly caught the attention of a zillion first time ravers who have now been persuaded to take-up clubbing as a full-time hobby.

If you like your dance music infused with sunshine and costumed in designer beach wear, check-out Avicii’s theatrical EDM showpiece event next summer.

Reassuringly Retro: Pikes Hotel

A guesthouse to Freddie Mercury, Boy George and George Michael, Pikes Hotel was the place to be and be seen in the 1980s.

After a period of steady decline, the labyrinth-like finca was taken over by the Ibiza Rocks group in 2008.

Thankfully, the new owners have organised and augmented life at the old farmhouse without tearing into its liberal soul, which means the best ‘insiders’ parties in Ibiza can still be found beneath the tree line on the dusty hillside that borders San Antonio.

In 2013, big-name DJs like Yousef, Eats Everything, and 2manydjs all performed at Pikes, but in truth, the parties were always much larger than the artists who fuelled them.

September’s annual Freddie Mercury birthday party was particularly loose, and there’s still the scarily hedonistic Halloween Party to come on October 31st.

Pacha’s New Events Roster

Pacha completely revamped their events roster over the winter, with apex DJs like Tiesto, Luciano, and Pete Tong, as well as long running label nights Subliminal and Defected, all switching venues.

In their place, Pacha awarded in-house residencies to man of the moment Solomun, Israeli production genius Guy Gerber, and underground legends John Digweed and DJ Sneak.

As a result, the world’s most famous dance music venue felt more open and accessible in 2013, as Pacha’s legendary VIP crowds were enlarged by gangs of neon ravers and psychedelic Flower Power children of all ages.

We Love Yellow Acid Balls

Richie Hawtin and Carl Cox both attracted humongous crowds to Playa d’en Bossa over the course of the summer, but the atmosphere at We Love was more festive, as Ibiza workers and insiders mingled with over 6,000 visiting pilgrims beneath those famous yellow acid balls.

Fatboy Slim, James Zabiela, Disclosure, and Midland all dropped memorable sets in 2013, before the news broke that We Love promoters Mark and Sarah Broadbent were to retire.

Whether or not the gigantic, festival-sized We Love party has a future may depend on what happens to Space over the course of the off-season.

Sunsets at Café del Mar

After releasing a plethora of enlightening, downtempo mix CDs in the mid-90s, Café del Mar rightly gained a reputation for being the most famous sunset bar in the world.

However, the following decade wasn’t quite as sundrenched, as the San Antonio bar lost itself and its sound.

But this summer, with established DJs like Marco Carola, DJ Sneak, and Ferry Corsten, and underground newcomers such as Finnebassen, Adriatique, and Joseph Capriati all performing exclusive twilight sets on the shoreline, Café del Mar began recalling the glimmer of its own heritage.

The Ibiza Rocks Bar Chicken Pitta

A huge favourite with DJs, celebrities, island workers and transient clubbers, Ibiza Rocks’ Chicken Pitta has been designed for a health conscious, but party withered generation.

Without the colossal Rocks Bar Chicken Pitta, the island would have starved to a grinding halt in early July.

Losers 

Bomba, Booom! or Bust

In early May, a new clubbing venue located in Ibiza Town, called Bomba, was causing a storm of excitement across the island.

With Luciano, Yousef, and Simon Dunmore all fronting for the new project, expectations were unsurprisingly high.

However, anticipation quickly turned to disinterest as the venue repeatedly failed to open on time.

After a protracted period of legislative uncertainty, and with Bomba abruptly rebranding itself as Booom!, the venue finally opened in July, with Sebastian Ingrosso replacing an AWOL Avicii in the DJ booth.

Nevertheless, Booom! did rally support in August, with their Defected and Vagabundos nights both attracting large crowds to the intimate, 1,000 capacity venue.

With a full winter to complete the restoration project and an opportunity to attune a raging Pioneer soundsystem that sounds way too powerful for the venue, Booom! should be ready to compete with the big boys next summer.

Eden Isn’t Vegas

Another venue troubled by a late start to the season, San Antonio’s Eden nightclub was purchased by a group of Dutch entrepreneurs in May 2013.

Totally restored, the renovated venue looks and sounds absolutely fantastic, but Eden’s rearranged events roster failed to cut the mustard.

Desperate to promote itself as a Las Vegas-type establishment, Eden decided to drop some of their more commercial, UK-styled nights, such as Kisstory.

However, their decision to promote a plethora of international DJs that were boring English clubbing crowds years ago didn’t go down well with the educated San An masses.

But all is not lost: blessed with a stunning venue and thousands of educated clubbers on their doorstep, if Eden can get to grips with the musical demographics of the island, they might just be able to prevent a sizeable percentage of San Antonio’s rave trade migrating to Playa d’en Bossa in 2014.

Invasion of the Jelly Fish

In recent years, Spanish fishermen have been paid by the local authorities to pick-up jellyfish swimming close to shore.

This summer, however, these incentives have been stopped. Consequently, more swimmers have been stung by jellyfish this summer than in previous seasons.

Mission Impossible: Melissa Reid and Michaella McCollum

Their mission: to smuggle 11kg of cocaine from Peru to Ibiza.

As we all know, Reid and Connolly failed to do this, after being stopped at customs by narcotics officials at Lima airport back in August.

They are now locked down in a Peruvian jail after pleading guilty and awating sentence.

Source : The Daily Mirror UK

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